What does this mean to you as a business owner?
In my opinion, it would be a huge mistake not to have a presence on Facebook (FB). Here’s the catch. If your business is your representation on FB, make sure all messages you share are related to your business. You are NOT selling your products and services; you are sharing information to establish yourself as an expert and to build your brand.
Also, be mindful of the photos you share on Facebook. Perceptions are in the eyes of the beholder, and you never know who’s viewing your profile.
Now is a good time to get your business on Facebook if you have not done so already.