Notes: This story was originally posted on Blogging Pro on April 9th, 2010.
With the explosion of blogs over the past few years, have you ever wondered why some blogs survive and others don’t? What special “ingredients” do the owners of the top 100 blogs on Technorati offer their audiences that are unknown to other bloggers? Following are the 3 Ps of successful bloggers that establishes why their blogs “thrive” when others can’t survive.
“When work, commitment, and pleasure all become one and you reach that deep well where passion lives, nothing is impossible.” ~ Unknown
All successful bloggers MUST have a passion for the topics on which they are blogging. Even if you enjoy the art of blogging, your love for your topic will give you a boost of energy that will keep you and your blog going through dry spells. It will also give you a unique voice that will attract and keep an audience.
Some people blog for fun; others for profit. Whatever your reason for blogging, your passion for your topic will secure your spot in the blog world slowly but surely.
“He that can have patience, can have what he will.” ~ Benjamin Franklin
Patience is the foundation of blog success. This is needed to maintain and grow your blog, as well as make money from your efforts. Just check out the top 10 blogs on Technorati. Most of those sites have been going for at least three years. It may take up to a year for people to know your blog exists and another year to draw an audience. If you’re lucky, you’ll actually see growth by your second year. Very few bloggers start big unless they have dynamic topics that are totally captivating.
If you have ever worked for anything, you know that success does not happen overnight. In fact, it usually takes years to reach your goals. Patient bloggers experience the sweet taste of victory in the form of new readers, returning readers, high Technorati ratings, and sometimes moolah.
“Never give up.” ~ Nancy Kerrigan
There will be times in your blogging career when your blog will have few or no readers even after you market it. You will feel like your efforts are in vain. Just keep on going. You may have to stop to reconsider your topic or audience; to rejuvenate your energy; or to re-visit your marketing plan. That’s fine as long as you do not stop blogging entirely. For those who persevere, blogging success awaits you.
As stated above, passion, patience and persistence are three Ps bloggers must possess to be successful. Master them, and you’re very likely to achieve the 4th P of blogging: PAY!