Are you really ready for webinars and video conferences?
I ask this because it seems as if this is the route many businesses are going these days to promote their services and expertise, which is great. What is not so great is when the presenters, even though they are full of knowledge, cannot present. They either have a personality or grammar issue.
Please know that I am no expert in webinars or video conferences by any means, but what I’ve been experiencing lately has not been the best. My Toastmasters training has taught me good presentation skills which are essential for both, so allow me to share what I do know to help make sure you are really ready for webinars and conferences.
Hello! We Can Hear You!
Because your audience cannot see you in a webinar, you have to be even more engaging. Nothing will make an audience click out of your presentation in 0.2 seconds or less than a monotonous, droning tone. So, please find some personality before you begin and use vocal variety. And smile when you speak; people can hear it.
Reduce “Uhs” and Other Filler Words
I was listening to a video expert share why video should be included in journalism projects on a webinar. The information was great, but I could not get past all his “uhs.” I knew I had stopped listening when I stopped counting. If I felt that way just from listening from a distance, how did the people in the audience feel?
Long story short, nothing you say will really matter if you cannot hold the audience’s attention. They are there to support you and learn from your expertise. Do them a favor and practice before you present.
The two rules above apply to video conferences. However, an additional step needs to be taken for the camera: your appearance. As you know, presentation is everything. If your presentation is for business, dress business casual. If you’re doing something for an informal audience, jeans and jogging suits may be OK depending on the message. Makeup and other visual enhancements are optional.
Depending on the type of video conferences you’re conducting, props may or may not be needed. If they enhance your presentation, use them; if not, don’t bother. Your audience will appreciate it.
Those were just a few tips that came to me after experiencing too many less-than-desirable webinars and video conferences. I was excited to have gotten the invitation for the webinars, waited in anticipation for them to begin with my pen and paper, and then…a poor presentation.
If you’re considering webinars and video conferences to promote your business, please be sure you are really ready before you begin.