I visited the site of Justice Wordlaw to learn how to drive traffic to ALL my sites. Can I just say that I was intrigued with “Wordlaw”? It sounds so…elite.
Anyway, I was impressed with the content and wanted to get updates sent to me via e-mail. There were no option to do so. There were options to get updates through Twitter, Facebook and RSS but not e-mail. I prefer the latter because I am likely to read it and respond. I contacted Justice to share my thoughts, and he responded immediately.
Following are a few lessons from my encounter with Justice.
1. Use the Person’s Correct Name
I started my message with “Hi Justin” even though “Justice Wordlaw” is placed nicely in big letters on his site.
2. Provide Feedback
I shared why I prefer receiving updates via e-mail updates even though he had alternatives. I could have signed up with Twitter and Facebook but I don’t always want everybody to know what I’m doing. My RSS feed hasn’t been checked in months. He listened and responded.
There was one thing I did not share with Justice. Having that e-mail sign-up will help him grow his list outside of his social sites, which will ultimately help build his online business.
3. Provide Excellent Customer Service
Not only did Justice respond immediately to my e-mail, he posted the e-mail option so I could sign up. Now, that’s customer service! And I did sign up for my updates.