Why Journalists Should Live Blog

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Journalists are the primary messengers of news and stories on TV, radio, in print and online.  Some are employees; others are freelancers.  Regardless of your employment status, consider adding live blogging, or real-time reporting, to your resume.  With live blogging, you get to share your story as it unfolds.  Getting exclusive information that you would not get elsewhere or reporting a story that may go viral are just two possibilities of blogging live.  Following are a few more advantages of real-time reporting.

1.      Report comprehensive story first

Because live blogging is real-time reporting, you will be able to share stories first – and in detail.  You will relay what you see, conversations you’re having and anything else that is happening at that time.  You may even get extra information because people may be more willing to speak to you.  And, you are not limited to the time constraints of traditional news sources unless you’re reporting for them with guidelines.

2.      No camera crew needed

Live blogging eliminates the need for a camera crew even though images and video always enhance stories.  To get visuals for your story, either invest in a camera or camcorder that allows you to easily upload videos and images or use your mobile device.

3.      Expand knowledge base

Journalists who work for media sources tend to work beats or cover specific subjects.  Live blogging allows you to report on anything you like, thus expanding your knowledge base.  This may not apply to you if you work for someone else, but if you are a freelancer, the sky is the limit.  You can write what you want, when you want and how you want (respectfully, of course).  Just be sure there’s an audience for your work.

4.      Build relationships

If you are a journalist who works for an established media company, you probably already have a following.  Here’s your opportunity to establish relationships with a different audience.  Live blogging allows you to reach out to audiences who don’t read print newspapers or who are interested in the topic you are covering at that time.  These people may become loyal fans and followers.  Freelancers can also build a following; however, you may have to start from scratch.

5.      Additional cash flow

Whether you work for yourself or someone else, you can charge organizations to live blog their stories and events; use the content for freelance writing projects; or charge for advertising during the live blog session.

6.      Add your flavor

Because you can share information on your live blog how you want, you can be serious, humorous or snarky as long as you are reporting accurate facts.  People may begin to follow you because of who you are and not what you write.

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Above are reasons why journalists should consider live blogging.  You will not only share stories first, you will also expand your knowledge base while establishing online and offline relationships.  Best of all, though, you can profit from the knowledge you gain from reporting in real time.

 

 

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  1. Pingback: Day 2: 3 Reasons Why You Should Live Blog | The Write Design Company

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