With everyone blogging, tweeting and Facebooking (yes, this has been made a verb), why would anyone want to live blog? Blogging allows you to write your thoughts and add multimedia to bring your stories to life. Twitter allows you to make connections in 140 characters or less, and Facebook has everything else. So, what does live blogging do that those three do not? Following are three reasons why you should live blog.
Live Blogging vs. Traditional Blogging
Real-time blogging creates a “right now” experience. It is better than traditional blogging because you are sharing your story as it unfolds as opposed to writing notes now, trying to remember what happened and typing the story later. Also, you can use the content from the live blog session for more stories on your site later, for guest posts or freelance projects. And if you are creative enough, you can make a profit during your live blog session.
Live Blogging vs. Twitter
Twitter is cool, but live blogging is more robust. The latter actually integrates Twitter which means all of your tweets can stream into your live blog. Also, Twitter has character limits with no built-in media options. You can give your audience a media rich experience because photos, videos and audio as well as stream video can be added immediately.
Live Blogging vs. Facebook
Facebook is fun, but it is totally overwhelming with all of the conversations and “noise” going on. Live blogging allows for specific coverage on specific events. While engagement is encouraged and very welcomed, all comments can be moderated to have a smooth operation and directed conversations. You have the power to control what is said and seen by your audience.
Live blogging should be in the toolbox of every journalist, blogger, social media enthusiast and event planner. It is quick and efficient; it provides a great multimedia experience; and it gives you control over comments and content. Thus, those are the the three reasons why you should live blog.
Have any more questions? Be sure to call us at (877) 570-5228. If you are already live blogging and would like tips on how to do it better, purchase The ABCs of Live Blogging: Quick Tips for Live Blogging Success.