I searched my name on Google, Yahoo and Bing, and found that I rank higher on my social networking sites and blogs than through e-zine articles. This led me to wonder: how much weight does article marketing hold these days?
There was a time when article marketing was highly encouraged because it boosted the writer’s visibility on search engines, thereby allowing them and their expertise to gain more exposure. It seems that social media and blogs have taken over.
Here’s my concern with the increase in search engine visibility based on social media activity. My thoughts are based on what I see, not actual research. There are lots of active people on social sites and blogs, but many of them are having fun and sharing personal information. They are not really providing valuable content.
This led me to two more questions:
- Are people really ranking high on search engines based on social media activity?
- If activity is the primary determinant of ranking, where does content relevancy fit in
Based on the relevance placed on social media activity in search engines, is article marketing passé? What do you think?