Everyone has writing needs, right? Individuals and corporations. I’m a gifted writer and can produce any written product with a little guidance. That stands to reason that I can help everybody. Wrong! That’s why my business was not as profitable as it could be.
I have grown and learned a lot since I went from writing as a hobby to writing for business. Needless to say, my biggest lesson was – everyone is NOT your target market. My second lesson was: narrow your target as tightly possible. This makes it easier to target your marketing efforts.
The easiest way to decide who you want to serve is to eliminate those you don’t want to serve. For example, I would love to provide low-cost writing services to community organizations, but most of those entities do not have large budgets. I’m currently seeking creative ways to provide maximum service for their small budgets. In the meantime, I am cold calling professional organizations in search of freelance writing assignments.
Even that was a process.
First, I had to decide which type of organization I was going to pursue. Second, I had to determine which factors were important to me – company size, revenues, location, number of employees, industry, and future growth. Third, I had to narrow my selection even further.
I selected education and criminal justice professional associations to pursue. These industries are consistently growing, and I would like to learn more so I can try to help steer young people in the right direction. Still, there is more to do.
So, I said all of that to say: you can’t serve everybody. Even if you could, you probably wouldn’t want to. Some organizations cannot afford your services while you may not be interested in others. Trying to do so will leave you scattered all over the place, overworked and grossly underpaid.
Have you tried to serve everyone? How did this work for you? What was the final result?